How to build a freelancer-friendly business culture

As the expert economy continues to flourish and more contract-based specialists enter the arena, it’s the businesses that embrace a freelance culture within their organization that will truly thrive.

Studies show that freelancers now represent 35% of the US workforce and 16% of the European Union workforce, with growing numbers present in the Southern Hemisphere.

Freelance experts are usually incredibly skilled in a particular area or niche, so if you source and select the right talent for your strategies or projects, you stand to push your business forward in a number of ways.

While searching for and hiring talent almost at random might benefit you in the short term, if you want to squeeze every drop of value from your freelance relationships long term, you need to build the right culture.

If you want to develop a freelance-friendly business culture built for success, here are some considerations you should make.

Offer autonomy

For those working as a part of your business full time, external talent could be perceived as a threat⁠—but by offering your team members a certain level of autonomy, you can break down these barriers.

When you’re looking to hire a freelance expert for a particular task or initiative, you should gather your team and explain why you’re hiring an external candidate. Once your reasoning is clear, give everyone involved a chance to have their say in the hiring process, offering the opportunity to take ownership as a team before presenting you with a shortlist.

In doing so, you’ll create a culture where everyone feels valued and ultimately, everyone works together as a team on a sustainable basis.

Create an engagement manifesto

Any manifesto is a working blueprint of your values and intentions⁠—so why not create one for freelancer engagement? If a freelance expert feels welcome, valued, and engaged in what you’re doing as a business, they will perform to their optimum capacity; they will want to work with you again. By creating a working guideline, you’ll make sure these things happen.

From communicating company values to working with the right technology, our practical freelance expert engagement guide will tell you all you need to create a successful engagement manifesto.

Offer the right level of training

While you’ll hire freelancers based on their niche expertise, the right onboarding process will allow your external recruits to get under the skin of your business and how it works from the get-go.

If your onboarding process is smooth, seamless, and provides the perfect balance of training, you’ll foster a freelancer culture that works time and time again.

But, how much training should you offer a freelancer? Read our guide and find out.

Include, don’t exclude

The best company cultures are based on building families and making everyone feel included⁠—this notion should extend to your freelance talent, too.

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